June 23, 2020
Today, a soft proofing workflow can be more valuable than ever before. Why now? Because, in the midst of a global pandemic, when many businesses – including those that are dependent on color accuracy – are going remote, soft proofing provides a roadmap for maintaining a fast, affordable, and consistent digital workflow that enables brand […]
June 3, 2020
Creativity is not limited to an office or studio. Designers and those responsible for color accuracy need to have access to ISO 3664:2009 viewing conditions wherever they are working. That is why they use GTI’s Professional Desktop Viewers (PDV) to meet their remote viewing requirements. PDVs offer a footprint that easily fits on a desktop, […]
April 24, 2020
The color we see depends on several factors including the light source in which it is viewed, the intensity of the light, and the background colors in the viewing environment. Color plays a key role in a consumer’s buying decision and in establishing brand awareness. The supply chain must get it right to help ensure […]
March 10, 2020
Whether it’s a New York ad agency, a Connecticut wallcovering studio, or a major car manufacturer, a GTI light booth is at the core of many companies’ workflows. An essential tool for accurate color matching, a GTI viewing system is often the first tool workers turn on in the morning – even before the coffee […]
January 22, 2020
At twenty2, the staff uses a pair of specially designed wall viewing luminaires to deliver proper light intensity and uniformity over a large vertical viewing surface, helping them to consistently provide a high-quality product. A Connecticut-based design studio, twenty2 produces high-end, made-to-order wallcoverings – wallpapers, grasscloths, murals, and more – for the home decor market. […]