During production labels should be viewed in controlled lighting conditions to ensure accurate color matches and fidelity, and to maintain brand integrity. GTI, the leading manufacturer of lighting systems for critical color viewing, color communication, and color matching assessment offers a range of ISO:3664:2009 compliant viewing systems that are ideally suited for label manufacturers. Robert […]
GTI, the leading manufacturer of tight tolerance D50 lighting systems for critical color viewing, color communication, and color matching assessment will be featuring a wide range of Graphiclite® Color Viewing Systems at IPEX 2014. IPEX takes place from March 24th to 29th at the ExCeL Exhibition and Convention Centre in London, England. GTI will be […]
Bob McCurdy, GTI’s Vice President of Sales and Marketing, talks to WhatTheyThink.com’s Richard Romano about GTI’s color viewing products and the challenges of lighting for proper viewing of commercial printing. They also discuss the specific challenges for wide format color viewing. Watch the video below or on WhatTheyThink.
The dictionary’s definition of generic is, “A product that is not sold or made under a particular brand name.” What is your definition of generic – lower price, lower quality, good enough, or does the definition vary depending on product category? For me, generic paper towels are fine but no way am I going to […]
Bob McCurdy, GTI’s Vice President of Sales and Marketing talks to WhatTheyThink.com’s Cary Sherburne about the future of soft proofing. He also discusses GTI’s Soft View SOFV 1x1Q a desktop soft proofing system that provides accurate color comparison between a computer monitor and a hard copy proof or print. Watch the video below or on […]