Almost 85% of consumers cite color as the primary reason they buy a particular product. Therefore, the design and color of a label plays a significant role in a consumers buying decision. To ensure that your color is right, all stakeholders in the production cycle need to evaluate color under lighting conditions that conform to the ISO 3664:2009 viewing standard. GTI offers a wide range of small format light booths that are ideally suited for evaluating labels.
PDV Professional Desktop Viewers are the industry’s choice for D50 controlled viewing of small format color prints. All models conform to the ISO 3664:2009 viewing standard and feature a hinged design for easy set-up, storage, and transport. A dimming option is available for soft proofing applications. Three model sizes are offered.
The EVS-2028 has a viewing area of 20” x 28” and includes LiteGuard lamp monitoring, a vertical and horizontal viewing area, and a print bar. The EVS-2540 has the same features as the EVS-2028 but with a viewing area of 25” x 40”. Optional floor stands, side walls, and storage drawers are available for both models.
The tabletop MiniMatcher is ideal for viewing consumer goods, packaging, and more. The MM-1e and 2e include three light sources: daylight, store light, and home light. UV is available as an optional fourth source. The MM-4e includes five light sources: daylight, store light, home light, UV, and an optional choice. It also has a daylight timer and automatic light source sequencing.
A color will appear differently under different light sources. The SCV will help you detect metamerism and test color harmony by allowing a visual side-by-side comparison of a color under four different light sources – daylight, store light, home light, and LED. A separate UV light is included to check for optical brighteners and fluorescent dyes and pigments.