GTI Graphic Technology Inc.

211 Dupont Avenue PO Box 3138Newburgh, NY 12550
845-562-7066 845-562-2543

The Difference Between 5000K and D50

July 1, 2020

The international standard for viewing color in graphic arts and photography is ISO 3664:2009. The standard specifies a color temperature of 5000K and spectral power distribution of CIE D50. Correlated Color temperature is measured in Kelvins on a scale of 1,000 to 10,000. It describes the color of light and correlates to the color a […]

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Why Soft Proofing is So Important Right Now

June 23, 2020

person holding a sensor to a screen

Today, a soft proofing workflow can be more valuable than ever before. Why now? Because, in the midst of a global pandemic, when many businesses – including those that are dependent on color accuracy – are going remote, soft proofing provides a roadmap for maintaining a fast, affordable, and consistent digital workflow that enables brand […]

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Get Proper Viewing Conditions Anywhere With GTI Professional Desktop Viewers

June 3, 2020

graphic technology lite's pdv viewers

Creativity is not limited to an office or studio. Designers and those responsible for color accuracy need to have access to ISO 3664:2009 viewing conditions wherever they are working. That is why they use GTI’s Professional Desktop Viewers (PDV) to meet their remote viewing requirements. PDVs offer a footprint that easily fits on a desktop, […]

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Who Needs Proper Viewing Conditions?

April 24, 2020

The color we see depends on several factors including the light source in which it is viewed, the intensity of the light, and the background colors in the viewing environment. Color plays a key role in a consumer’s buying decision and in establishing brand awareness. The supply chain must get it right to help ensure […]

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GTI Light Booths: Quality that is Built to Last

March 10, 2020

a collage of images

Whether it’s a New York ad agency, a Connecticut wallcovering studio, or a major car manufacturer, a GTI light booth is at the core of many companies’ workflows. An essential tool for accurate color matching, a GTI viewing system is often the first tool workers turn on in the morning – even before the coffee […]

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