GTI Graphic Technology Inc.

211 Dupont Avenue PO Box 3138Newburgh, NY 12550
845-562-7066 845-562-2543

What you need to know about soft proofing

November 12, 2019

What is soft proofing? Soft proofing is the ability to view an accurate representation of a digital file on a monitor before it is printed. This visual representation (soft proof) of the final artwork replaces a traditional hard copy proof and can serve as a contract between supplier and buyer. If properly implemented and maintained […]

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See GTI’s Products at These Five Trade Shows This Fall

September 18, 2019

GTI trade show booth

The fall is a busy time at GTI with five trade shows in five different industries – textiles, plastics, commercial printing, labels and packaging, and photography.   Label Expo Europe September 24th to 27th Brussels, Belgium Label Expo Europe is the world’s largest event for the label and package printing industry. During this event GTI […]

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How Color Affects Buying Decisions

August 9, 2019

how color affects shopping decisions

When producing consumer goods it is important to understand the role color plays in the buying decision and in establishing brand awareness. Consumers associate certain colors with their senses and emotions. From conception to production, color accuracy is crucial in the overall success of your product or service in the market. Almost 85% of consumers […]

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Various Light Sources and Their Use in Color Matching

July 19, 2019

color matching light source

Proper lighting is essential for effective color matching because the appearance of an object is significantly influenced by the light source and the environment in which it is viewed. Daylight, store light, and home light are a few examples of common light sources that are being used in color matching applications. Regardless of what type […]

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The Use of LED Lamps in Critical Color Viewing

June 21, 2019

In certain applications, LEDs offer benefits including reduced maintenance, longer life, and lower energy use. However, they also have a higher acquisition cost, are not fully regulated by standards, and the quality of light is inconsistent from lamp-to-lamp, batch-to-batch, and manufacturer-to-manufacturer. There is a big difference between general or commercial lighting applications and highly demanding […]

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