GTI Graphic Technology Inc.

211 Dupont Avenue PO Box 3138Newburgh, NY 12550
845-562-7066 845-562-2543

Articles by BrianW

EVS Executive Viewing Stations

The EVS family of color viewing stations boasts D5000 accuracy and consistency combined with sleek styling. These viewers are perfect for a conference room, lobby, or executive office.

Elsoclab Holds Successful Seminar

Elscolab is GTI’s Color & Appearance distribution partner in Belgium and France. They offer a complete solution to their clients by combining industry leading products with their personalized service and training program.

Elscolab recently organized, together with the trade organization VOM, a highly successful one-day educational event for the coating industry at their office in Kruibeke, Belgium. Different seminars covered the importance of Color & Appearance. Forty-four professionals from a range of companies attended the event which was led by Elscolab’s Sales Support Manager, Geert Van Cleemput,

During the seminar a GTI ColorMatcher® was utilize to demonstrate how the appearance of a coating can change when it is viewed under different light sources. Each GTI ColorMatcher is equipped with five unique light sources, ColorGuard II lamp tracking, and automatic light source sequencing. A range of optional floor stands and storage options is also available.

To learn more about Elscolab’s product offering and seminar series: visit www.elscolab.com.

GTI Now Offering LED Enabled Viewing Systems

GTI Graphic Technology, Inc., the leading manufacturer of lighting systems for critical color viewing, color communication, and color match assessment, today announced that LED lamp technology is now available for their visual color matching systems.

As more retail, office, and home environments switch to LED lighting it is becoming increasingly necessary to evaluate color in LED viewing conditions. To help manufacturers meet this requirement GTI is now offering LED lamps as an optional source in its multi-source viewers. For example a GTI ColorMatcher® or MiniMatcher® viewing system can be configured with a compliant daylight source (D50 or D65), cool white fluorescent, incandescent, LED, and UV. All GTI viewing systems are designed and manufactured at the company’s headquarters in Newburgh, NY. This provides the company with the ability to configure viewers with the lamp configuration and physical dimensions to meet customer requirements.

Robert McCurdy, President of GTI Graphic Technology, Inc. states, “GTI is delighted to meet the industry’s request to implement LED lamp technology into our product offering. We are excited about the potential of this new lighting technology and look forward to further implementing it into our product portfolio as it matures and stabilizes.”

Due the rapid pace of advancement in LED lamp technology it is difficult to ensure consistency of color temperature from lamp-to-lamp, batch-to-batch, and manufacturer-to-manufacturer. It is for this reason that all stakeholders in the supply chain need to evaluate color under a consistent light source that is compliant with published industry standards and then utilize the optional LED source to gauge how the product may appear in an LED light environment. All GTI D65 daylight lamps are compliant with the ASTM D1729-2009 standard and GTI D50 daylight lamps are compliant with the ISO 3664:2009 standard.

GTI plans to show LED enabled viewers at InfoFlex March 7th to 8th in Fort Worth, TX and April 12th to 14th at the American Coating Show in Indianapolis, IN.

GTI Featured in HV Mfg Magazine

The Council of Industry is the manufacturers’ association for the Hudson Valley, working to help its members grow and their employees prosper. HV Mfg magazine, the Council’s quarterly magazine, is intended to raise awareness about manufacturing in the Hudson Valley community. GTI is proud to be featured in the fall issue of HV Mfg.

Read the complete article.

The Five Keys to Accurate Color Viewing

What do a photographer, commercial printer, and sign printer have in common? They all have a need to accurately communicate color. When they carry out this objective consistently and accurately they are providing a high level of value to their clients and increasing the efficiency of their business.

Reproducing color accurately is a complicated process, especially when different substrates, technologies, and production facilities are involved. To help ensure that accuracy is achieved, viewing comparisons across the supply chain should be made in viewing conditions that comply with the ISO 3664:2009 standard.

ISO 3664:2009 is the international color viewing standard for the graphic technology and photography industries. It is a set of specifications that enables lighting engineers and manufacturers to design, test, and certify their color viewing systems to the industry standards, and challenges them to enhance the performance of their products. There are five specific conditions to meet when designing an ISO 3664:2009 compliant viewing booth.

  1. Color Quality
    D50 light is a daylight simulation that has a color temperature of 5000K. This representation of natural daylight is used to view prints, photographs, and other graphic arts applications. It should be noted that not all 5000K lamps are equal. To maintain compliance with the standard use only ISO 3664:2009 compliant lamps in your viewing booth.
  2. Light Intensity
    Consistent light intensity is critical to consistent image rendition. The standard provides a target intensity designed to allow full tonal visibility of shadow detail without washing out highlights. Color decisions should be under light that is between 1750 and 2250 lux, with 2000 lux being optimum.
  3. Evenness
    Even light intensity across an image assures correct interpretation of print/reproduction quality. Evenness is ensured by measuring illuminance at several evenly distributed points on the viewing surface. Illumination should be at least 1200 lux (60% of 2000) intensity at all points on the viewing surface.
  4. Surround
    Surround color and reflectance affect color appearance. ISO 3664:2009 specifies Munsell neutral gray, to ensure that the surround and backing are neutral and matte. GTI Graphic Technology, Inc., the leading manufacturer of color viewing systems, uses Munsell N8/ neutral gray paint to meet this condition.
  5. Geometry
    The presence of excessive glare is distracting and can hide reproduction detail. Therefore, the light source, image, and the observer’s eyes need to be positioned to minimize glare. The standard does not explicitly specify lighting geometry, but states it should be minimized.

Selecting a viewing booth to meet your requirements is easy. Determine what size viewing area you need, it is recommend that your viewing area be large enough to allow side-by-side comparison of prints and proofs. You should also consider the number of people who will be involved in the viewing process when selecting your viewing station. GTI manufactures ISO 3664:2009 viewing systems ranging from small desktop viewers to wall viewing systems specifically designed for large format printers.

In conclusion, standardized viewing conditions are required when discussing and communicating about color. ISO 3664:2009 is designed to help implement standardized viewing conditions across the production and supply chain. The standard not only specifies D50 lamps but proper illumination at the viewing table. Therefore, the easiest and most efficient way to achieve ISO 3664:2009 compliance is to use an ISO 3664:2009 compliant viewing station and to maintain it with regular relamping. The result will be fewer proofing cycles, faster customer approvals, better communication between stakeholders, and lower cost.