GTI Graphic Technology Inc.

211 Dupont Avenue PO Box 3138Newburgh, NY 12550
845-562-7066 845-562-2543

Color and Appearance

Importance of Visual Assessment in Industrial Color

January 4, 2021

Visual evaluation of a product’s color is an important step in a color management workflow. Brand owners, product designers, and manufacturers across the supply chain need to evaluate color under a standard light source to ensure consistent color quality throughout the design and manufacturing process. To help achieve this goal industries have developed international standards […]

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GTI Upholds the Highest Color Standards Set by ASTM International

August 12, 2020

gti meets high astm color standards

The Science of True Color has Everything to do with Light. As shown by a prism, light produces color in a magnificent array: from the deepest violets to the brightest lemon yellows, all color is the result of different wavelengths of light. Light can fool the observer, however. We have all been in a situation […]

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Who Needs Proper Viewing Conditions?

April 24, 2020

The color we see depends on several factors including the light source in which it is viewed, the intensity of the light, and the background colors in the viewing environment. Color plays a key role in a consumer’s buying decision and in establishing brand awareness. The supply chain must get it right to help ensure […]

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How Color Affects Buying Decisions

August 9, 2019

how color affects shopping decisions

When producing consumer goods it is important to understand the role color plays in the buying decision and in establishing brand awareness. Consumers associate certain colors with their senses and emotions. From conception to production, color accuracy is crucial in the overall success of your product or service in the market. Almost 85% of consumers […]

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Various Light Sources and Their Use in Color Matching

July 19, 2019

color matching light source

Proper lighting is essential for effective color matching because the appearance of an object is significantly influenced by the light source and the environment in which it is viewed. Daylight, store light, and home light are a few examples of common light sources that are being used in color matching applications. Regardless of what type […]

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