GTI Graphic Technology Inc.

211 Dupont Avenue PO Box 3138Newburgh, NY 12550
845-562-7066 845-562-2543

Graphic Arts / Photographic

The Difference Between 5000K and D50

July 1, 2020

The international standard for viewing color in graphic arts and photography is ISO 3664:2009. The standard specifies a color temperature of 5000K and spectral power distribution of CIE D50. Correlated Color temperature is measured in Kelvins on a scale of 1,000 to 10,000. It describes the color of light and correlates to the color a […]

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Who Needs Proper Viewing Conditions?

April 24, 2020

The color we see depends on several factors including the light source in which it is viewed, the intensity of the light, and the background colors in the viewing environment. Color plays a key role in a consumer’s buying decision and in establishing brand awareness. The supply chain must get it right to help ensure […]

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GTI’s Wall Viewing Luminaires Help a Connecticut Design Studio Maintain Consistency

January 22, 2020

A worker holds an image up to a light viewing station

At twenty2, the staff uses a pair of specially designed wall viewing luminaires to deliver proper light intensity and uniformity over a large vertical viewing surface, helping them to consistently provide a high-quality product.  A Connecticut-based design studio, twenty2 produces high-end, made-to-order wallcoverings – wallpapers, grasscloths, murals, and more – for the home decor market. […]

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New York Agency Maintains ISO Compliant Viewing Conditions

December 13, 2019

color viewer over color swatches

How a color appears has a lot to do with your point of view. That’s because a color can appear differently depending on the light source – such as daylight, store light, office light, or home light – and other factors. This variability can be a headache not only for creatives but the whole supply […]

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What you need to know about soft proofing

November 12, 2019

What is soft proofing? Soft proofing is the ability to view an accurate representation of a digital file on a monitor before it is printed. This visual representation (soft proof) of the final artwork replaces a traditional hard copy proof and can serve as a contract between supplier and buyer. If properly implemented and maintained […]

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