March 2, 2011
So you’re an appreciator of graphic arts and/or photography, and you’re well aware that the industry standard for viewing prints and proofs has recently changed (or aren’t you?) but do you know why it changed? Or more importantly, do you know why you should care? No it isn’t because we’re colluding with the International Organization for […]
March 1, 2011
SURPRISE!!! That’s the sound of the colors on your next project unexpectedly scaring the bejeezus out of you (or worse, out of your clients!) Rather not be scared to death? Controlled lighting will save your life. Ok so it all depends on whether you consider accurate color to be your life, but controlled lighting WILL save […]
February 16, 2011
GTI has been a long-standing Council of Industry member and is pleased to announce that it has been featured in January’s ‘member profile’ section of the Council’s newsletter. Catch a sneak preview of the profile below. For those of you who are already valued GTI customers, this will be a quick refresher, for those of […]
January 21, 2011
When it comes to color assessment, where do you set your standards? Read on about the critical color differences you didn’t know you were missing because your lighting system isn’t up to snuff. There’s a new standard in town. In May of 2009, the old international color viewing standard for the graphic technology and photography industries was […]
January 20, 2011
A summary of the graphic arts and photography standards. ISO 3664 is the international color viewing standard for the graphic technology and photography industries. In order to improve the quality and consistency of light sources and color viewing, ISO 3664 outlines the minimum criteria necessary for all color viewing systems to meet. This set of […]