August 12, 2020
The Science of True Color has Everything to do with Light. As shown by a prism, light produces color in a magnificent array: from the deepest violets to the brightest lemon yellows, all color is the result of different wavelengths of light. Light can fool the observer, however. We have all been in a situation […]
June 23, 2020
Today, a soft proofing workflow can be more valuable than ever before. Why now? Because, in the midst of a global pandemic, when many businesses – including those that are dependent on color accuracy – are going remote, soft proofing provides a roadmap for maintaining a fast, affordable, and consistent digital workflow that enables brand […]
June 3, 2020
Creativity is not limited to an office or studio. Designers and those responsible for color accuracy need to have access to ISO 3664:2009 viewing conditions wherever they are working. That is why they use GTI’s Professional Desktop Viewers (PDV) to meet their remote viewing requirements. PDVs offer a footprint that easily fits on a desktop, […]
May 16, 2019
Remember the international phenomenon known as “the dress?” In 2015 a photograph of a dress became a viral internet sensation when viewers disagreed whether the dress pictured was colored blue and black or white and gold. Hashtags abounded such as #thedress and #whiteandgold or #blackandblue. Although the color was eventually confirmed as blue and black, […]
The Color Rendition Demonstrator is a three-compartment viewer that demonstrates the color rendition of three varied light sources: fluorescent cool-white “store light”, 6500K fluorescent “daylight”, and incandescent “home light.”