GTI Graphic Technology Inc.

211 Dupont Avenue PO Box 3138Newburgh, NY 12550
845-562-7066 845-562-2543

Articles by gtilite

GTI Upholds the Highest Color Standards Set by ASTM International

August 12, 2020

gti meets high astm color standards

The Science of True Color has Everything to do with Light. As shown by a prism, light produces color in a magnificent array: from the deepest violets to the brightest lemon yellows, all color is the result of different wavelengths of light. Light can fool the observer, however. We have all been in a situation […]

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Why Soft Proofing is So Important Right Now

June 23, 2020

person holding a sensor to a screen

Today, a soft proofing workflow can be more valuable than ever before. Why now? Because, in the midst of a global pandemic, when many businesses – including those that are dependent on color accuracy – are going remote, soft proofing provides a roadmap for maintaining a fast, affordable, and consistent digital workflow that enables brand […]

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Get Proper Viewing Conditions Anywhere With GTI Professional Desktop Viewers

June 3, 2020

graphic technology lite's pdv viewers

Creativity is not limited to an office or studio. Designers and those responsible for color accuracy need to have access to ISO 3664:2009 viewing conditions wherever they are working. That is why they use GTI’s Professional Desktop Viewers (PDV) to meet their remote viewing requirements. PDVs offer a footprint that easily fits on a desktop, […]

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Does it match… or doesn’t it? Understanding Metamerism

May 16, 2019

viewing color under various light sources

Remember the international phenomenon known as “the dress?” In 2015 a photograph of a dress became a viral internet sensation when viewers disagreed whether the dress pictured was colored blue and black or white and gold. Hashtags abounded such as #thedress and #whiteandgold or #blackandblue. Although the color was eventually confirmed as blue and black, […]

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The Color Rendition Demonstrator is a three-compartment viewer that demonstrates the color rendition of three varied light sources:  fluorescent cool-white “store light”, 6500K fluorescent “daylight”, and incandescent “home light.”

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