December 13, 2019
How a color appears has a lot to do with your point of view. That’s because a color can appear differently depending on the light source – such as daylight, store light, office light, or home light – and other factors. This variability can be a headache not only for creatives but the whole supply […]
November 12, 2019
What is soft proofing? Soft proofing is the ability to view an accurate representation of a digital file on a monitor before it is printed. This visual representation (soft proof) of the final artwork replaces a traditional hard copy proof and can serve as a contract between supplier and buyer. If properly implemented and maintained […]
September 18, 2019
The fall is a busy time at GTI with five trade shows in five different industries – textiles, plastics, commercial printing, labels and packaging, and photography. Label Expo Europe September 24th to 27th Brussels, Belgium Label Expo Europe is the world’s largest event for the label and package printing industry. During this event GTI […]
August 9, 2019
When producing consumer goods it is important to understand the role color plays in the buying decision and in establishing brand awareness. Consumers associate certain colors with their senses and emotions. From conception to production, color accuracy is crucial in the overall success of your product or service in the market. Almost 85% of consumers […]
July 19, 2019
Proper lighting is essential for effective color matching because the appearance of an object is significantly influenced by the light source and the environment in which it is viewed. Daylight, store light, and home light are a few examples of common light sources that are being used in color matching applications. Regardless of what type […]