June 3, 2020
Creativity is not limited to an office or studio. Designers and those responsible for color accuracy need to have access to ISO 3664:2009 viewing conditions wherever they are working. That is why they use GTI’s Professional Desktop Viewers (PDV) to meet their remote viewing requirements. PDVs offer a footprint that easily fits on a desktop, […]
April 24, 2020
The color we see depends on several factors including the light source in which it is viewed, the intensity of the light, and the background colors in the viewing environment. Color plays a key role in a consumer’s buying decision and in establishing brand awareness. The supply chain must get it right to help ensure […]
March 10, 2020
Whether it’s a New York ad agency, a Connecticut wallcovering studio, or a major car manufacturer, a GTI light booth is at the core of many companies’ workflows. An essential tool for accurate color matching, a GTI viewing system is often the first tool workers turn on in the morning – even before the coffee […]
January 22, 2020
At twenty2, the staff uses a pair of specially designed wall viewing luminaires to deliver proper light intensity and uniformity over a large vertical viewing surface, helping them to consistently provide a high-quality product. A Connecticut-based design studio, twenty2 produces high-end, made-to-order wallcoverings – wallpapers, grasscloths, murals, and more – for the home decor market. […]
December 13, 2019
How a color appears has a lot to do with your point of view. That’s because a color can appear differently depending on the light source – such as daylight, store light, office light, or home light – and other factors. This variability can be a headache not only for creatives but the whole supply […]