November 12, 2019
What is soft proofing? Soft proofing is the ability to view an accurate representation of a digital file on a monitor before it is printed. This visual representation (soft proof) of the final artwork replaces a traditional hard copy proof and can serve as a contract between supplier and buyer. If properly implemented and maintained […]
July 19, 2019
Proper lighting is essential for effective color matching because the appearance of an object is significantly influenced by the light source and the environment in which it is viewed. Daylight, store light, and home light are a few examples of common light sources that are being used in color matching applications. Regardless of what type […]
June 21, 2019
In certain applications, LEDs offer benefits including reduced maintenance, longer life, and lower energy use. However, they also have a higher acquisition cost, are not fully regulated by standards, and the quality of light is inconsistent from lamp-to-lamp, batch-to-batch, and manufacturer-to-manufacturer. There is a big difference between general or commercial lighting applications and highly demanding […]
May 29, 2019
The New GTI MiniMatcher-2436e Meets The Market’s Requirement for an Affordable Easy to Use Mid-size Multi-source Desktop Color Matching System. The new MM-2436e has a viewing area of 22.75” high x 36” wide x 23” deep (58 cm x 91 cm x 58 cm). It includes five standard light sources: daylight (D65, D75, or D50), […]
May 16, 2019
Remember the international phenomenon known as “the dress?” In 2015 a photograph of a dress became a viral internet sensation when viewers disagreed whether the dress pictured was colored blue and black or white and gold. Hashtags abounded such as #thedress and #whiteandgold or #blackandblue. Although the color was eventually confirmed as blue and black, […]