March 16, 2011
Does 5000K really equal daylight? Fiction. GTI is here to debunk some daylight myths for you. In short, 5000K does NOT equal daylight. Now that that’s cleared up… 5000 Kelvins (5000K) relates to color in that it represents the approximate correlated color temperature of a particular phase of daylight. At this color temperature, a theoretical black […]
March 2, 2011
GTI Graphic Technology Inc. Graphiclite® and ColorMatch Series® lamps are in a class all their own when it comes to fulfilling the demands of industry standards, but knowing the proper use of the products designed to accommodate these lamps is the only way to ensure that they are giving you their best possible performance. Did […]
March 2, 2011
So you’re an appreciator of graphic arts and/or photography, and you’re well aware that the industry standard for viewing prints and proofs has recently changed (or aren’t you?) but do you know why it changed? Or more importantly, do you know why you should care? No it isn’t because we’re colluding with the International Organization for […]
March 1, 2011
SURPRISE!!! That’s the sound of the colors on your next project unexpectedly scaring the bejeezus out of you (or worse, out of your clients!) Rather not be scared to death? Controlled lighting will save your life. Ok so it all depends on whether you consider accurate color to be your life, but controlled lighting WILL save […]
January 21, 2011
When it comes to color assessment, where do you set your standards? Read on about the critical color differences you didn’t know you were missing because your lighting system isn’t up to snuff. There’s a new standard in town. In May of 2009, the old international color viewing standard for the graphic technology and photography industries was […]