ISO 3664 2009 vs. 2000 UV or not UV? It shouldn’t be a question. ISO 3664 is the international viewing standard created […]
See color in a new light, with GTI
December 1, 2011
Fashion, fine art, and controlled lighting
November 30, 2011
No, this is not a game of ‘which one of these things doesn’t belong’ (although if you thought it was, you should definitely keep reading!) In actuality, fashion, fine art, and controlled lighting couldn’t go together better. But instead of taking our word for it, why not take the word of a world renowned expert? […]
The D50 daylight myth
March 16, 2011
Does 5000K really equal daylight? Fiction. GTI is here to debunk some daylight myths for you. In short, 5000K does NOT equal daylight. Now that that’s cleared up… 5000 Kelvins (5000K) relates to color in that it represents the approximate correlated color temperature of a particular phase of daylight. At this color temperature, a theoretical black […]
Complete guide to lamp performance
March 2, 2011
GTI Graphic Technology Inc. Graphiclite® and ColorMatch Series® lamps are in a class all their own when it comes to fulfilling the demands of industry standards, but knowing the proper use of the products designed to accommodate these lamps is the only way to ensure that they are giving you their best possible performance. Did […]
Why change your [ISO] standards?
March 2, 2011
So you’re an appreciator of graphic arts and/or photography, and you’re well aware that the industry standard for viewing prints and proofs has recently changed (or aren’t you?) but do you know why it changed? Or more importantly, do you know why you should care? No it isn’t because we’re colluding with the International Organization for […]