April 24, 2020
The color we see depends on several factors including the light source in which it is viewed, the intensity of the light, and the background colors in the viewing environment. Color plays a key role in a consumer’s buying decision and in establishing brand awareness. The supply chain must get it right to help ensure […]
August 9, 2019
When producing consumer goods it is important to understand the role color plays in the buying decision and in establishing brand awareness. Consumers associate certain colors with their senses and emotions. From conception to production, color accuracy is crucial in the overall success of your product or service in the market. Almost 85% of consumers […]
July 19, 2019
Proper lighting is essential for effective color matching because the appearance of an object is significantly influenced by the light source and the environment in which it is viewed. Daylight, store light, and home light are a few examples of common light sources that are being used in color matching applications. Regardless of what type […]
June 21, 2019
In certain applications, LEDs offer benefits including reduced maintenance, longer life, and lower energy use. However, they also have a higher acquisition cost, are not fully regulated by standards, and the quality of light is inconsistent from lamp-to-lamp, batch-to-batch, and manufacturer-to-manufacturer. There is a big difference between general or commercial lighting applications and highly demanding […]
May 29, 2019
The New GTI MiniMatcher-2436e Meets The Market’s Requirement for an Affordable Easy to Use Mid-size Multi-source Desktop Color Matching System. The new MM-2436e has a viewing area of 22.75” high x 36” wide x 23” deep (58 cm x 91 cm x 58 cm). It includes five standard light sources: daylight (D65, D75, or D50), […]